A Builder Water Program by East Coast Water Quality
Water quality is no longer a niche conversation. Buyers are asking about reverse osmosis systems, hard water, and contaminant concerns during the sales process. Builders who address it proactively win trust, reduce post-closing complaints, and differentiate their homes.
East Coast Water Quality created the WaterPure and WaterPure Plus programs specifically for builders who want a clean, simple, and fully supported solution.
Reverse Osmosis Included at the Kitchen
WaterPure allows you to confidently say:
“Every home in this community includes a dedicated reverse osmosis drinking water system.”
What It Delivers:
Reverse osmosis system at the kitchen sink
Designed to support clean drinking water and clean ice (with proper pre-plumbing)
Free post-closing homeowner consultation
Direct homeowner support handled by our team
What It Removes:
Builder warranty burden
Service call headaches
“Why wasn’t this offered?” conversations
We handle the homeowner directly — education, commissioning, and ongoing support.
The Whole-Home Upgrade Option
WaterPure Plus gives buyers the option to upgrade beyond the kitchen to a full-home solution addressing:
Showers
Laundry
Appliances
Fixtures
Overall water feel
As part of our builder network, homeowners are eligible for a 25% discount on WaterPure Plus upgrades — creating a strong value incentive without disrupting your build schedule.
Built for Builders
✔ Flexible Structure
Include it in every home or offer it as a design center option.
✔ Pre-Plumb Guidance
We provide simple rough-in recommendations to avoid costly post-finish retrofits — especially for refrigerator lines and island kitchens.
✔ Premium Equipment
Professional-grade systems with strong long-term warranty positioning.
✔ Marketing Support
Custom-branded webpages, buyer-facing videos, and brochures available.
Why It Works
Buyers are already asking about water.
Fridge filters don’t solve the bigger concerns.
A structured water program increases perceived home value.
We remove the operational burden from your team.
Whether you build 5 homes per year or 300+, we can tailor the program to your volume and workflow.
Let’s Talk
If you’re evaluating how to integrate water treatment into your homes, we can map out a plan in just a few minutes.